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Brand management has always been a difficult task, but today’s non-stop news cycle and hyper-connected culture make it so that a company’s reputation, both among employees and customers, is more vulnerable than ever. A poorly performing product, inappropriate employee behavior, or something as big as a public scandal can live in perpetuity thanks to the internet. How does a brand recover, survive, and even thrive in this new era of brand management?
In this workshop you’ll gain a basic understanding of the mission-centric design approach, learn tools to enhance your company culture, get ideas for how to engage your external community in your mission, and ultimately leave with an understanding of how design can build trust.