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When we buy a product, service, or, admission into an experience we trust that it will work for us. We often assume ease of access and equity. But what happens when experiences don’t work the way we need them to? Where are the breakdowns in the design process? What can behavioral economics, sex therapy, and philosophy teach us about exclusion and building trust? By unearthing why people trust and mistrust interactions with each other we can start to understand the role of trust in interactions with technology. In this session, we’ll explore insights and practical applications of inclusive design as a source of equitable innovation, an economic imperative, and a social responsibility.