In order to save your favorite festival events and create your own festival calendar, you need to register.


Already registered?


Interview with Joan Stoeckle – UX Designer

Joan Stoeckle is a UX designer at Artefact, a design and innovation firm that uses strategy, human-centered design, and technology to advance meaningful change. Building on a background in architecture and communication design, Joan is passionate about creating solutions that push the boundaries of what’s possible in our digital environments but are grounded in a deep understanding of users.

Q: POWER in design is…

A: Influence & impact. As creators of products that will be used or experienced by people different than ourselves, designers have significant influence over framing the problem to be solved, vetting possible solutions, and sometimes even determining how success will be measured. We have a responsibility to consider the impacts—both positive and negative—that our work might have.

Q: What kinds of design power have you encountered?

A: Design has the power to amplify the voice of users. This is especially true in the human-centered design process, which focuses on deepening our understanding of users and developing empathy for their experiences through research and interviews, designing alongside them, and seeking their feedback on prototypes and iterations of the solution.

Q: What questions do you ask before you begin any design project?

A: Who are the people we are trying to serve with this solution & what are their needs? Who are we excluding, and how might the design benefit more people of different backgrounds and abilities? What are the positive outcomes we should be designing for beyond the immediate needs the solution will address? What are the possible negative outcomes of the solution we’re designing?

Q: What is your ultimate goal when it comes to your work?

A: No matter the project, I believe that technology is a tool that can amplify our humanity.

Q: Who inspires you?

A: I’m inspired by people who make time to be mentors. None of us got to where we are today without the help of others, so I love to see people giving back in this way and it inspires me to do the same.

Q: If you could sum up your outlook on life in a bumper sticker, what would it say?

A: Proceed with intent

Learn more about Joan’s work:
Twitter – @joan_of_
LinkedIn – Joan Stoeckle

Don’t miss Artefact’s SDF2017 event, Empowered Youth: Human Centered Design Beyond Tech, on Wednesday, September 20!