Francesca Molteni, graduated in Philosophy, is a curator, director and author of films and documentaries. In 2009 she founded MUSE Factory of Projects, a production company based in Milan. She collaborates with some of the main Italian brands and she’s a contributor to Vogue and Casa Vogue Elle Decor, La Repubblica and IlSole24Ore; and the author of the book Oggetti d’impresa (Objects of Enterprise), Carocci, 2016. In 2017 she produced SuperDesign, a film about Italian Radical Design, promoted by R&Company Gallery. She received the Award for Innovation assigned by the President of the Italian Republic, the Compasso d’Oro honorable mention, and the Cathay Pacific Award for women entrepreneurs.
Q: What does BALANCE mean to you when you think about design?
FM: Balance is an attitude, a research for the best way to express yourself in the design process while struggling with the constraints.
Q: What do you predict is going to be BIG in 2019 in terms of design?
FM: The sustainability issue is going to be BIG in 2019, meaning the consciousness of designing better for a better quality of life and time.
Q: How do you explain what you do for a living?
FM: We’re trying to tell stories about design, never told before, about people and behind-the-scenes landscapes.
Q: What are your go-tos when you’re seeking inspiration?
FM: Getting bored. Having some empty time is the best way to find inspiration.
Q: Tell us about a project that you worked on that you are most proud of.
FM: I’m very proud of the “The Power of the Archive. Renzo Piano Building Workshop.” A 35-minute film, it delves into the archive of the Renzo Piano Foundation and Studio. A place of experimentation, the RPBW archive is a metaphor for a sea-port; where goods come and go, each enriching its content and potential communication.
PLUS, don’t miss the upcoming screening of SuperDesign: Italian Radical Design 1965-1975 at the 2019 ByDesign Festival, March 16, 7:30pm, followed by a lively discussion with local designers and makers. The screening concludes a full day of films and events, including a pop-up market, Text & After Effect Workshop, and a live performance by the LA collaborative Emotional.Store. Tickets and more info at bit.ly/nwbydesign.