In order to save your favorite festival events and create your own festival calendar, you need to register.


Already registered?


Interview with Asta Roseway – Fusionist

Asta Roseway is a Principal Research Designer in HCI (Human Computer Interaction) at Microsoft Research. Her focus lies primarily around the intersection of Art, Technology, and Science and how this combination could help usher the next wave of emerging solutions towards the Environment, Emotional Health, Social Consciousness, and Sustainability. She is a self-proclaimed “Fusionist” who applies cross disciplinary practices through Design to bridge fields together to generate the next generation of user experiences. Her recent work on DuoSkin and Project Florence explored aesthetic applications of technology on the skin, as well translating plant signals into human language to bridge plants and humans closer together. Her work has been showcased at events such as CES, ARS Electronica, SXSW, and NY Fashion Week. Additionally, she is a co-founder of Microsoft Research’s Artist in Residence program. She is a Parsons School of Design alumni.

Q: TRUST in design is…

A: Trusting that it will take you beyond your comfort zone. While there are aspects of Design that function as a logical response to a design problem, there are other aspects of it that require us to dive into uncharted waters. This kind of Design requires the trust of the designers to push beyond their self-limitations, fears, or expectations and simply trust the raw nature of Creativity.

Q: Where have you found TRUST through design?

A: When Design is true and without a shallow agenda, you can see it in the eyes of your collaborators. It’s as if their eyes light up and they “get it.” This has indicated to me that Design has the power to unify disciplines and fields.

Q: Where do you see a need for TRUST by design?

A: Design isn’t just about the visual output, it’s a way of thinking. Design should be right alongside any other discipline to take on our greatest challenges including Climate Change, the preservation and protection of our Democracy, and Social and Economic Justice, for starters.

Q: Who or what inspires you?

A: Anything Bjork does just blows my mind. Even today, she remains one of the most progressive and overlooked artists of our time.

Q: If you could sum up your outlook on life in a bumper sticker, what would it say?

A: Actually, I have two:
On a good day: Moving Mountains… One Stone at a Time.
On a bad day: Dracarys!

Q: If you could have one superpower, what would it be and why?

A:  Patience because… DAMN.


Learn more Asta’s work:
Website – StoryLab / Microsoft Page / Personal page
Videos – Interview with CNET (2:00-3:25) “Smart Tattoos” / Project Florence (Vimeo)
LinkedIn – Asta Roseway